A few specific fixes for weclarkandson.co.uk

What I saw

The trading lineage runs from Harris in 1819, to Harris and Kenward, to Wilfred Ernest Clark in 1919, to Jack Clark in 1947, to John Clark in 1971, to David Clark in 2000. The 1979 purchase of 224 High Street, the 2000 flood, the 2012 consolidation, the 2017 Uckfield opening, the 2019 bicentenary. None of this is on the homepage. The site leads with a Roberto Coin brand banner. "Since 1819" lives only in the title tag and a sub-header line above the brand carousels.

What the rebuild does about it

The hero leads with the 1819 date, names Wilfred Ernest Clark and the 1919 acquisition, and runs a seven-step timeline that ends with David Clark today. A heritage block on a dark navy ground carries the Harris to Clark handover, the 2000 flood the year David joined at nineteen, and the bicentenary. The number 206 gets the typographic weight it earns.

"Since 1819" mentions on the live homepage · 1  |  in the rebuild · 14

What I saw

The Managing Director is a Fellow of the Gemmological Association of Great Britain, holds the Diamond Diploma of the same, and is one of the named JVA Registered Valuers on thejva.org. The valuations page itself reads as well-written and credible. Reaching it from mobile takes three taps: burger drawer, Services, Valuations. The homepage does not name David Clark, does not list his post-nominals, and does not show the JVA seal. The valuations CTA is not in the sticky header.

What the rebuild does about it

The valuation desk gets its own block in the rebuild, named, with David Clark FGA DGA credited in the body copy and JVA, FGA and DGA spelled out for readers who are not gemmologists. A "Book a valuation" CTA sits in the sticky header and again in the hero. The schema block adds a LocalBusiness entry with David Clark named as the providing person on the valuation Service node.

Clicks to valuations on mobile · 3  |  in the rebuild · 1

What I saw

The watch-repair workshop is its own brand: weclarkwatchrepairs.co.uk. That site is good. It carries the TAG Heuer Authorised Service Centre badge, the Master Watchmaker write-up, the BHI Business Partner line, and the per-brand pages for Breitling, Cartier, Longines, Omega, Patek Philippe, Rolex and TUDOR. None of this surfaces on weclarkandson.co.uk above the fold. The homepage shows a Roberto Coin marketing banner. The og:image unfurls to that banner, not to the workshop, not to the shopfront, not to 224 High Street.

What the rebuild does about it

One domain. The watch workshop becomes a first-class section on the main rebuild, with the TAG Heuer accreditation named on the homepage, the brand list in plain text, the Master Watchmaker credited, and an inline link out to the watch-repair sister site for anyone who wants the long-form. The og:image points at the 224 High Street shopfront. A JSON-LD Jeweler block adds full PostalAddress, telephone in E.164, opening hours, the JVA valuation Service node, and a FAQPage block for the three questions that account for most counter conversations.